Snapchat Lens
A world-tracked Snapchat Lens that places interactive 3D content into the user’s surroundings.
Social AR Development
Camera-first effects, mini-games and interactive worlds for Snapchat and TikTok—designed to be understood quickly, tried instantly and shared naturally.
What it makes possible
The right AR format should make an experience clearer, faster or more useful—not add technology for its own sake.
01
TikTok effects
02
Snapchat Lenses
03
Face and body effects
04
World AR scenes
05
Mini-games and interactions
06
Branded social campaigns
Social AR in motion
Platform-native experiments designed around participation, play and the way people naturally use the social camera.
TikTok Effect
A portrait, platform-native AR format designed for participation and repeatable interaction.
Social campaign concepts
Camera experiences can turn a campaign into something people play with instead of simply watching.
Where it fits
01Brand and product launches
02Creator-led social formats
03Event activations
04Music, culture and entertainment campaigns
05Interactive education snippets
06Playful community challenges
Technology
Effect HouseLens StudioFace trackingBody trackingWorld tracking3D assetsInteraction design
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